Interview Mitul Patel, CBRE - "Keeping market dynamics balanced in this ever-changing world is a challenge"
What are you most eager to share with attendees at KickStart Europe and to learn from fellow speakers?
I’m interested to learn how attendees view the coming year and what plans people have for the year ahead. The data centre market is rapidly evolving so I’m interested to see how companies will adapt to the challenges they face. CBRE will be looking to share our experiences from 2018 and how that can help companies prepare for 2019. We’ll also be looking to help companies in the sector understand market trends and the key themes that could define success in 2019.
What future trends are you expected to see in 2019?
I think we’ll see things happen on a much larger scale in the coming year. The sector in Europe continues to grow at an unprecedented rate and we expect this to continue. This will drive increased competition and companies looking to compete on scale.
We’ll also see more material trends, such as increased consolidation in the sector, more activity from the large Chinese cloud and telco companies and providers spreading their footprint more widely across Europe. We may even begin to see more ‘edge’ deployments as our world becomes even more connected than it is now.
How do you prepare for these new developments?
By planning well and being decisive. The companies who have taken some speculative risk on future development have done well and I expect this will continue. Given the competition for M&A opportunities, new sites and many other aspects – those companies that have acted quickly when opportunities have arisen have been successful in their goals.
What is the biggest challenge for your industry, looking at the future?
Keeping market dynamics balanced in this ever-changing world is a challenge. It’s easy for markets to become under- or over-supplied, when there is volatility and increased pace in activity; but those involved in the European sector have managed to keep things largely in equilibrium so far.
For individual companies, being able to execute on strategy in an increasingly-competitive and mature landscape will prove challenging, but rewarding, in the coming years.